Imeld Platform Terms & Conditions, Privacy Policy – Summary
Introduction & Agreement:
Imeld is an AI-driven training platform (offered by IMELD Holdings Ltd, UK) that provides interactive learning experiences with AI avatars and simulations. By using Imeld (whether as an individual or on behalf of an organization like your employer or university), you agree to the Terms and Conditions and Privacy Policy. Essentially, you promise to use Imeld responsibly and we promise to deliver the service and protect your data as described.
Who Owns Content and AI Outputs:
• Your Content is Yours: Any material you or your organization upload or create on Imeld (like training scripts, responses, or other inputs) remains your property. Imeld doesn’t claim ownership over what you provide.
• AI-Generated Output: When Imeld’s AI generates content (for example, a role-play dialogue or summary based on your input), you own the original parts of that output. Imeld keeps ownership of its underlying technology and any generic elements of the output (like the AI’s pre-programmed responses or avatar behaviors), but gives you a broad license to use the whole output. In short: if the AI produces something unique to your work, it’s yours to use; Imeld just retains rights to its platform’s generic bits. For enterprise clients, this means the organization can confidently own and use the training outputs created by their employees on Imeld.
Your Rights & Responsibilities:
• Responsible Use: Imeld has a “Responsible Use of AI” section. This means you agree to use the AI tools ethically and with human oversight. Check the AI’s responses for accuracy and appropriateness, especially before acting on or sharing them. Keep a human in the loop – the AI is a powerful assistant, but it’s not infallible or a substitute for professional judgment. You shouldn’t use Imeld’s AI to do anything unlawful, offensive, or that could cause harm. If you’re deploying Imeld’s AI in your organization, ensure it’s used to assist and educate, not to replace essential human oversight or to engage in unethical practices.
• Acceptable Use: You must use Imeld legally and respectfully. Don’t harass others, upload malicious code, infringe on intellectual property, or input extremely sensitive personal data (like health or financial info) unless you have proper permission. Basically, no abuse of the platform – if you misuse it (e.g. attempt hacking, spread illegal content), Imeld can suspend or terminate your access.
• Account Responsibility: Keep your login credentials secure. You’re responsible for what happens under your account. If you’re an admin with Authorized Users (like employees or students), you need to ensure they follow the terms too. You must be an adult (or supervised by one if you’re a minor in an educational context) to use Imeld.
Imeld’s Responsibilities & Commitments:
• Service Quality: Imeld will provide the services as described, but note that the platform is provided “as is”. This means while Imeld strives for a great, uninterrupted experience, they don’t guarantee 100% uptime or error-free operation in these standard terms. (Enterprise customers can get a separate Service Level Agreement (SLA) for guaranteed uptime or performance metrics — the general terms don’t include those promises.) Imeld will inform users of important changes or if any third-party technology (like an avatar engine) is changed or discontinued.
• No Professional Advice: Content or answers generated by the AI (for example, feedback from a virtual coach) are for training and educational purposes. Imeld is not giving you official legal, medical, or other professional advice. Always double-check information and don’t rely on AI output for critical decisions without verification.
Data Privacy & Sharing:
• Privacy Protection: Imeld’s Privacy Policy (part of the Terms) explains how your data is collected and used. Imeld follows UK data protection laws (UK GDPR and Data Protection Act 2018) in how it handles personal information. Your personal data is not sold to third parties. It’s mainly used to provide and improve the service.
• Data with Third-Party Providers: Imeld uses reputable third-party services (for hosting, AI processing, 3D avatars, etc.) to run the platform. Any data shared with these providers is only what’s necessary for the service (for example, sending text to a speech engine to generate the avatar’s spoken response). These providers are contractually required to protect your data.
• Organization Accounts: If you’re using Imeld through your employer or school (an enterprise or educational account), certain information will be visible to your organization’s administrators. For example, a training manager or teacher can see your profile info, usage reports, progress, and content or responses you generate during training. This is so they can monitor performance and help you learn. In summary: your organization can track how you use Imeld for training. Aside from your organization and service providers, Imeld only shares data if required for legal reasons or as aggregated statistics without personal identifiers.
Subscriptions, Upgrades & Refunds:
• Subscriptions & Payments: Imeld typically operates on subscription plans (monthly, annual, etc.). By subscribing, you agree to pay the stated fees. Plans auto-renew by default to avoid interruption, but you can cancel before renewal to stop future charges. If the price or terms change, Imeld will notify you in advance.
• Upgrading/Downgrading Plans: You can upgrade your plan (e.g., to add features or capacity) and usually that takes effect immediately with a prorated charge if mid-cycle. If you downgrade to a lower plan, the change usually happens at the next billing cycle to avoid disrupting your use. Importantly, downgrading won’t delete your data – however, you might lose access to some features or some data might become read-only or archived if it’s over the new plan’s limits. You can always re-upgrade or contact support to retrieve data if needed. (Imeld just isn’t responsible for any limitations you face because of a downgrade you chose.)
• Cancellations & Refunds: You can cancel your subscription at any time. If you cancel early, your access will typically continue until the end of the paid period, but you won’t generally get a refund for the unused time. For example, if you paid for a year and cancel after 6 months, you normally won’t get the last 6 months refunded. The rationale is that the pricing factored in a commitment. Imeld’s refund policy is clearly stated: unless required by law or a specific agreement, no pro-rated refunds for unused subscription periods that you cancel. (If you’re on a free trial, you won’t be charged if you cancel before it ends.) The only time you’d get a pro-rata refund is if Imeld itself ends the service or terminates your contract without cause – in that case, they’d return the unused portion of what you paid. Imeld also complies with any applicable consumer protection laws regarding refunds (for instance, certain jurisdictions might have cooling-off periods for online purchases).
• Fair Use: Imeld may have usage limits (like number of simulations or API calls) based on your plan. Don’t try to cheat those limits (e.g., by creating multiple accounts to bypass restrictions).
Enterprise Special Terms:
If you’re an enterprise client, you likely have a separate contract or master agreement with Imeld. That can include custom terms like an SLA (uptime guarantees, support response times) and specific data handling clauses. Those negotiated terms would override the general Terms where there’s a conflict. Also, enterprise subscriptions might not auto-renew in the same way if your contract specifies something different. The general Terms we’re summarizing here apply unless your enterprise agreement says otherwise.
Liability Limitations:
In plain language, Imeld limits its legal liability in the Terms. This means if something goes wrong, Imeld will do its best to help, but:
• Imeld isn’t responsible for indirect damages or losses (like lost profits or lost data) that might occur from using the platform.
• There’s a cap on direct damages (often limited to what you paid in the last year).
• They also carve out that they’re not liable if the cause was something outside their control (e.g. a rogue third-party service failing, or you using the service improperly).
• However, Imeld isn’t trying to avoid responsibility for anything it legally can’t, like death or personal injury caused by negligence, or any other liability that cannot be limited by law. And if you’re a consumer user, any non-excludable consumer rights remain in force.
Governing Law & Disputes:
Using Imeld means you’re agreeing to a contract under UK law (specifically, the laws of England and Wales). If any disputes arise, the default is that they would be handled by the courts in England and Wales. Imeld prefers to solve issues amicably: the Terms ask that we try to negotiate in good faith first if there’s a disagreement. There’s even an option to mutually agree to arbitration for dispute resolution, but it’s not mandatory – both sides would have to agree to arbitrate. Otherwise, after trying to negotiate, either party can go to court. (For enterprise customers, sometimes disputes might be handled according to their custom agreement, but generally UK law still applies for Imeld’s services.) As Imeld expands globally, they note that they may adapt terms for other jurisdictions as needed – but unless otherwise stated, the core agreement is under UK jurisdiction.
Privacy Rights and Contact:
The Privacy Policy also outlines your rights regarding your personal data. You have rights to access your data, correct it, or even delete it (subject to some conditions). If you have questions or issues about your data, you can reach out to Imeld’s privacy contact (privacy@imeld.ai). And if something isn’t resolved, you have the right to contact regulators (like the UK Information Commissioner’s Office for privacy complaints).
In Summary: Imeld’s Terms and Privacy Policy might seem long, but they boil down to fair, common-sense rules: You keep ownership of what you put in and get out of Imeld’s AI, while Imeld protects its own tech. You have to use the platform responsibly and lawfully, especially given it involves AI (hence the new Responsible AI use guidelines). We’ll protect your data and privacy, and be transparent about how we use it (in line with UK GDPR). There’s a clear policy that if you cancel or downgrade, you know what to expect (no data lost, and no refunds for unused time unless Imeld is at fault or law requires). If you’re part of an organization, your relevant usage data can be seen by your admins so they can support your training. And finally, this is all under UK law.
For any detailed questions, you should refer to the full Terms and Conditions and Privacy Policy document, but we hope this summary helps you understand the key points in plain language. Enjoy using Imeld for your learning and development, responsibly and with great results!
Imeld Platform Terms and Conditions (Full Version)
Introduction
These Terms and Conditions (“Terms”) govern your access to and use of the Imeld platform and related services (the “Service” or “Services”), provided by IMELD HOLDINGS LIMITED (trading as Imeld), a company registered in the United Kingdom (registered address: Green Edge, Pyrford Road, GU22 8UQ, United Kingdom). By accessing or using the website imeld.ai, app.imeld.ai, or any associated Services, you (the “User” or “Customer”) agree to be bound by these Terms. If you are using the Services on behalf of an organization (such as an enterprise, educational institution, or university), you represent and warrant that you have authority to bind that organization to these Terms, and “you” will refer to that organization. If you do not agree with these Terms, you must not use the Services.
Acceptance of Terms: These Terms form a binding legal agreement between you and Imeld. You acknowledge that you have read, understood, and agree to these Terms, as well as our Privacy Policy (attached as Appendix to these Terms), which is incorporated herein by reference. Additional guidelines, agreements, or end-user license agreements may apply to certain features (for example, API usage or third-party integrations); in the event of a conflict, those specific terms will govern for that feature to the extent of the conflict.
Modification of Terms: Imeld reserves the right to update or modify these Terms from time to time. If we make material changes, we will provide notice to you by posting the updated Terms on our website and/or by email notification. Your continued use of the Services after the effective date of the updated Terms constitutes your acceptance of the revised Terms. If you do not agree to the changes, you should stop using the Services and, if applicable, cancel any subscriptions before the changes take effect.
Definitions
For clarity in these Terms, the following definitions apply:
• “Platform”: The Imeld.ai online platform (including the websites imeld.ai and app.imeld.ai, and any related software, applications, or APIs) through which Imeld provides its Services.
• “Services”: The suite of immersive, AI-based training and development tools and services offered by Imeld via the Platform. This includes AI-driven interactive training modules, simulations, and other features that may involve generative AI, machine learning, or third-party 3D avatar technology providers.
• “User” (or “Customer”): The individual or legal entity accessing or using the Services. Where the User is an organization, the individuals authorized by the organization to use the Service (“Authorized Users”) are also bound by these Terms.
• “Third-Party 3D Avatar Providers”: External technology providers integrated into the Platform to deliver interactive 3D avatar functionality (for example, providers of digital human or avatar simulations). Imeld may change or use multiple such providers over time.
• “Content”: All information, data, text, images, videos, or other materials that may be uploaded, submitted, generated, or transmitted through the Services by you or your Authorized Users. This includes both “User Content” (content provided by you) and “Output” (content generated by the AI features of the Service in response to user inputs).
• “Personal Data”: Any information relating to an identified or identifiable natural person, as defined under the General Data Protection Regulation (GDPR) and applicable data protection laws.
• “Subscription”: A paid plan or arrangement for access to the Services (including enterprise subscriptions, educational or university licenses, pilots, or beta programs), usually time-bound (e.g., monthly or annual) and subject to recurring fees or a contractual term.
Description of Services
Imeld provides an AI-driven training and development platform designed to offer immersive learning experiences. Our Services leverage advanced artificial intelligence technologies, including natural language processing and machine learning, and may integrate with third-party 3D avatar technology providers to deliver interactive virtual avatars for training scenarios. The Platform allows enterprise clients, educational institutions, and universities to create, customize, and deploy interactive training modules and simulations to their staff, students, or other end-users.
Key features of the Services may include (but are not limited to):
• AI-powered conversational simulations and role-play scenarios for training purposes.
• Integration of digital avatar characters that can interact with users in real time (via text or speech), provided by third-party avatar technology.
• Analytical tools to track user progress and performance within training modules.
• Options for customization, white-label branding (with certain Imeld attribution as required), and integration with other systems via APIs.
Services may be provided under different access models:
• Subscriptions: Full access to the Platform on a recurring fee basis (e.g., monthly or annual subscriptions).
• Pilots or Proof-of-Concept Trials: Time-limited or feature-limited access for evaluation purposes, possibly free or discounted, at Imeld’s discretion.
• Beta Features: Early-access features or services labeled as “beta”, “preview”, “pilot”, or “evaluation” which may be offered for testing and feedback.
Imeld continually improves and evolves the Services. We reserve the right to add, modify, or remove features and to use new third-party providers or technologies to enhance the Platform. We will endeavor to notify you of any major changes to functionality or integrations, especially if they materially affect how we process data or operate the Service.
Account Registration and Security
To use the Services, you may need to create an account on the Platform. When registering:
• Account Information: You must provide accurate, current, and complete information (such as your name, organization, email address, and contact details) as requested. If any of your information changes, you must update your account promptly.
• Account Credentials: You are responsible for maintaining the confidentiality and security of your login credentials (username and password, or other authentication methods). You must not share your credentials with unauthorized persons. If you believe your account has been compromised or accessed without authorization, you must notify Imeld immediately.
• Authorized Users: If you are an organization, you may designate Authorized Users (e.g., employees, staff, or students) to access the Services under your account or Subscription. You are responsible for ensuring that all Authorized Users are aware of and comply with these Terms. Any action taken by an Authorized User is deemed an action by the Customer for the purposes of this agreement.
• Account Use and Eligibility: You agree that you will not create an account or use the Services if you are (a) under the age of 18 (or the legal age of majority in your jurisdiction) unless doing so under the supervision and consent of an appropriate authority (such as a teacher or parent in the case of educational use), or (b) barred from using the Services under applicable law. The Services are not directed to children under 18, and Imeld does not knowingly collect Personal Data from such individuals without appropriate consent and authorization.
Imeld may, at its sole discretion, refuse to register an account or limit the number of accounts or Authorized Users you may create, particularly to prevent abuse or violations of these Terms.
User Obligations and Acceptable Use
You agree to use the Services only for lawful purposes and in accordance with these Terms and any applicable usage guidelines provided by Imeld. You are responsible for all activities that occur under your account (including those by Authorized Users). By using the Services, you agree that you will NOT:
• Unlawful or Harmful Activities: Use the Services in any manner that violates any applicable law or regulation, or for any fraudulent or harmful purpose. This includes not using the Platform to create or disseminate content that is defamatory, obscene, harassing, threatening, hateful, incites violence, or is otherwise objectionable or unlawful.
• Intellectual Property Infringement: Upload, transmit, or otherwise use any Content that infringes or misappropriates any third party’s intellectual property rights (including copyrights, trademarks, trade secrets, or patent rights). You must have all necessary rights and permissions for any Content you provide or use on the Platform.
• Malicious Activities: Introduce any malware, virus, Trojan horse, worm, or other malicious code into the Platform, or use the Services in a manner that could damage, disable, overburden, or impair any Imeld server or the networks connected to any Imeld server.
• Interference and Misuse: Attempt to gain unauthorized access to the Services or related systems or networks, or bypass or circumvent any access controls or usage limits of the Service. You will not probe, scan, or test the vulnerability of the Platform, nor breach the security or authentication measures used by the Service.
• Abusive Behaviors: Use the Services to stalk, harass, or harm another individual, or to collect or store personal information about other users without their explicit consent, beyond what is allowed within the training and educational context of the Platform.
• Improper Content: Upload or share any Content that is illegal, offensive, pornographic, promotes illicit activities, or contains extreme violence. Imeld reserves the right (but not the obligation) to remove or disable access to any Content that, in our sole discretion, violates these Terms or is otherwise objectionable.
• Reverse Engineering: Copy, modify, distribute, sell, lease, loan, sublicense, or create derivative works of the Platform or any part of the Services. You shall not reverse engineer, decompile, or attempt to extract the source code or underlying components of any software, models, or algorithms of the Service, except to the extent this restriction is expressly prohibited by applicable law.
• Automated Use: Use any robot, scraper, crawler, or other automated means to access the Services for any purpose without our express written permission. Legitimate use of Imeld-provided APIs (as per the section on API Access) is allowed, but scraping content or functionality outside official APIs is prohibited.
• Circumvention: Attempt to circumvent any usage limits (such as a limit on the number of simulations, API calls, or users) or technical restrictions imposed by the Service or your Subscription plan.
• Sensitive Data: Input or upload any highly sensitive personal data or regulated data into the Service unless you have appropriate legal justification and prior written agreement from Imeld that the Platform supports such data. For example, you should avoid using the Service to process sensitive personal data such as health information, financial account details, government-issued identification numbers, or any special categories of personal data under GDPR, unless explicitly agreed by Imeld in advance.
User Cooperation: You agree to cooperate with any reasonable investigation by Imeld of any suspected violation of this Acceptable Use policy. Imeld may suspend your access to the Services, in whole or in part, without notice in the event of a suspected violation, or as required by law enforcement or regulators, while such investigation is ongoing or if a violation is confirmed.
Responsible Use of AI
In addition to the general acceptable use obligations above, Imeld expects Users to engage with its AI-powered features in a responsible and ethical manner. You agree to the following guidelines for responsible use of Imeld’s AI functionalities:
• Human Oversight and Judgment: Use the AI-generated outputs as supportive tools, not absolute answers. Maintain human oversight over AI-driven interactions. Before you rely on, publish, or act on any Output generated by the AI (such as advice from an avatar or an automatically generated training summary), you will review it for accuracy, appropriateness, and compliance with any obligations you have (including intellectual property and data protection laws). Imeld strongly encourages you to apply human judgment to any decisions or conclusions drawn from the AI Output.
• Ethical Use: Ensure that your use of the AI features is ethical and in line with applicable guidelines or norms for AI usage. You will not use the AI to produce content that would violate the Acceptable Use restrictions (for example, you will not use the AI to generate hateful, defamatory, or illegal material). If the Service provides moderation settings or tools for AI outputs, you agree to use them appropriately to prevent misuse.
• Transparency (if Applicable): In contexts where it’s relevant, consider informing participants or end-users that an AI is involved in generating content or interactions. (For instance, if you deploy a training module to others using an AI avatar, it can be good practice to clarify that the avatar is AI-driven.) This promotes transparency about AI involvement.
• Feedback and Continuous Improvement: If you encounter outputs that are inappropriate, incorrect, or harmful, please report them to Imeld. We encourage users to provide feedback on AI outputs so that Imeld can improve the system. Part of responsible use is helping to identify issues so they can be addressed.
• No Autonomous Decision-Making in Sensitive Areas: You agree not to rely solely on Imeld’s AI for decisions that have legal, financial, health, or safety implications for you or others. For example, you will not use the AI outputs as the sole basis to hire/fire personnel, make health diagnoses, give legal advice, or other critical decisions without appropriate human review or professional consultation. The AI is intended for training and simulation support, not to replace professional judgment in real-world scenarios.
By following these principles, you help ensure that Imeld’s AI features are used in a manner that is safe, constructive, and in line with our shared values of responsible innovation.
API Access and Usage
If Imeld provides application programming interfaces (APIs) or developer tools as part of the Services, your use of such APIs is subject to these Terms and any additional terms and documentation provided for the API. You must use any API keys or credentials provided to you only for your internal business or educational purposes and in accordance with the permitted uses of the Service.
• API License: Imeld grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Imeld APIs solely to integrate your applications or systems with the Services, and only during the term of your valid Subscription. All use of the API is also subject to the usage limits (such as rate limits or transaction caps) outlined in the documentation or your plan.
• Restrictions: You shall not share your API credentials with any unauthorized person or use the API in a way that circumvents or undermines the Service’s user interface, security, or usage restrictions. All actions through the API count towards your usage of the Services and must comply with the Acceptable Use policy and all other provisions of these Terms.
• Monitoring and Throttling: Imeld may monitor your API usage and may temporarily throttle or suspend your API access if we reasonably believe your use is impacting the stability or security of our Services, or if you exceed agreed or reasonable usage levels. We will attempt to notify you in such events and work with you to resolve any issues.
• No Warranty for API: Imeld does not guarantee that the APIs will be available at all times or that they will maintain any particular functionality. API endpoints or behaviors may change (with notice) as part of improvements or updates to the Services. It is your responsibility to use the latest version of the API and adhere to any deprecation schedules communicated by Imeld.
• Responsibility for Integrations: If you use the API to integrate the Services with any third-party systems or to build your own applications that interact with the Service, you are solely responsible for those integrations or applications. Imeld will not be liable for any issues or data breaches arising from your use of the API or your integration of the API with systems not provided by Imeld.
Third-Party Services and Integrations
Imeld’s Services may rely on or integrate with third-party services, software, or content to function effectively. This includes, but is not limited to, Third-Party 3D Avatar Technology Providers that enable the digital avatar interactions within the Platform, as well as cloud hosting providers, and possibly speech-to-text or text-to-speech engines, or other AI services.
Key points regarding third-party integrations:
• Third-Party Providers: The performance and availability of certain aspects of the Services (such as the 3D avatar interactions or other AI-driven features) may depend on third-party providers. While Imeld selects reputable providers and seeks to ensure a stable integration, Imeld does not guarantee the continuous availability or accuracy of any third-party service. Such third-party services may be subject to their own terms of use and privacy policies, and by using those features of our Service, you agree to comply with applicable third-party terms.
• Data Sharing with Integrations: In providing the Services, Imeld may transmit certain data (which could include portions of your Content or Personal Data) to third-party providers to process, but only as necessary for the functioning of the Service and in accordance with our Privacy Policy and data protection commitments. For example, we might send dialogue text to an avatar service to generate a response animation. Imeld will only share data with these integrated providers as needed for them to perform their part of the Service. These providers are contractually obligated to protect any Personal Data they receive and to use it only for the purposes of providing their services to Imeld.
• Changes to Integrations: Imeld reserves the right to replace or discontinue use of any third-party service or provider. We will use reasonable efforts to inform you of major changes that could affect your use of the Platform (for example, if a certain avatar technology is discontinued or replaced with another). Any new third-party integration will be governed by this Section and the Privacy Policy.
• No Imeld Control: You acknowledge that third-party providers operate independently from Imeld. Imeld is not liable for any acts or omissions of such third parties. If a third-party provider ceases to make its services available on reasonable terms, Imeld may not be able to continue providing certain features. In such an event, Imeld will try to give advance notice and will attempt to minimize any disruption to the Services.
Intellectual Property Rights
• Imeld’s IP: All right, title, and interest in and to the Services and Platform, including all software, algorithms, models, designs, user interfaces, know-how, and documentation, and all improvements, enhancements, or modifications thereof, are and will remain the exclusive property of Imeld and/or its licensors. Imeld (and its licensors, where applicable) reserve all rights in the Services and Imeld brand not expressly granted to you. You are granted a limited, revocable, non-exclusive, non-transferable right to access and use the Services during the term of your Subscription strictly in accordance with these Terms. No license or rights are granted to you by implication or otherwise except for the rights expressly stated in these Terms.
• User Content: You retain ownership of all Content that you (or your Authorized Users) upload or submit to the Service (“User Content”). Imeld does not claim ownership of your User Content. However, by using the Service and uploading or generating Content, you grant Imeld a worldwide, royalty-free, sublicensable (to Imeld’s service providers and subcontractors for the sole purpose of helping provide the Services), transferable (only in the event of a corporate restructuring or acquisition of Imeld), non-exclusive license to use, reproduce, display, perform (publicly or otherwise), distribute, and adapt (e.g., reformat or excerpt) your Content solely as necessary to provide and improve the Services in accordance with these Terms and our Privacy Policy. This license enables Imeld to, for example, process your input through our AI systems, display it back to you or to users you authorize, create backups, and send it through third-party avatar providers to generate outputs.
You represent and warrant that you have all necessary rights to provide the User Content to Imeld and to grant the above license, and that doing so does not infringe or violate any rights of any third party (including intellectual property, privacy, or data protection rights). Do not upload any Content to the Service unless you have such rights and permissions.
• Generated Output: The Service may produce AI-generated Output based on User Content or queries. Imeld makes no claim of ownership in the original portions of Outputs that are generated by your use of the AI features of the Service. To the extent such Output is subject to intellectual property rights, those rights will be owned by the party entitled to the rights in the User Content or input that generated the Output. For example, if you input your own copyrighted training materials and the Service generates a summary or role-play dialogue based on it, you (or your organization) would generally own the copyright in that output (subject to any rights in underlying content). However, Imeld and its licensors retain ownership of any portion of the Output that constitutes Imeld’s intellectual property or proprietary model output not unique to your inputs (for instance, the underlying AI model’s generic expressions, standard avatar movements, or any pre-programmed content imbedded in responses). Imeld grants you a license to use any such Imeld-owned portions of the Output in conjunction with the rest of the Output for your legitimate business, educational, or personal purposes, under the same restrictions as your use of the Services.
In other words, the unique result of the AI based on your content is yours, but any baseline elements from Imeld’s platform remain Imeld’s – and Imeld permits you to use those elements as part of the whole output. This distinction primarily matters if the output is reused outside the platform: you can use it freely for your training or work, but you cannot, for example, claim ownership of Imeld’s underlying software or generic responses by virtue of having an output. For enterprise clients, any outputs generated by your employees or Authorized Users in the course of their work for you would typically be considered your organization’s Content and property (just as if those employees created the work themselves), subject to the same principles above regarding Imeld’s underlying technology.
You are solely responsible for the use and publication of any Output generated by the Service. If you choose to rely on or publish AI-generated Output, you should review it for accuracy, appropriateness, and compliance with your own obligations (including intellectual property laws) before use. We strongly encourage you to apply human judgment and oversight to any decisions or actions taken based on the Output, as noted in the “Responsible Use of AI” section.
• Feedback: If you provide Imeld with suggestions, ideas, enhancement requests, or other feedback about the Services (“Feedback”), Imeld may use and incorporate such Feedback without any obligation to you. You hereby grant Imeld a perpetual, irrevocable, royalty-free, fully paid, sublicensable, and transferable license to use, modify, and incorporate any Feedback in any of Imeld’s products or services, without any restriction or compensation to you.
Data Protection and Privacy
Imeld is committed to protecting your data and complying with applicable data protection laws, including the UK Data Protection Act 2018 and the EU/UK General Data Protection Regulation (GDPR). Our collection, use, and processing of personal data is described in detail in the Privacy Policy (see Appendix), which forms part of these Terms. By using the Services, you acknowledge that we will process Personal Data in accordance with our Privacy Policy.
• Ownership of Data: As between you and Imeld, you retain all rights to any data or Personal Data you or your Authorized Users provide to the Service. Imeld will act as a data processor (or “service provider” under some laws) on your behalf for any Personal Data that you input into the Service or that is generated through your use of the Service, except for Personal Data that Imeld separately collects and controls (such as account registration information and analytics data about your use, which Imeld processes as a data controller as described in the Privacy Policy). You are responsible for ensuring that you have all necessary rights, consents, and lawful bases to provide such data to Imeld for processing under these Terms. If an Authorized User (such as an employee or student) inputs Personal Data, you are responsible for having the authority or consent to include that data on the Platform.
• Imeld as Data Processor: To the extent that Imeld processes any Personal Data on your behalf when providing the Services (i.e., acting as your data processor), Imeld will:
• Process Personal Data only in accordance with your instructions as set out in these Terms and your use of the Services. (Use of the Services by you constitutes your instruction to process Personal Data for the purpose of providing the Services.)
• Ensure that personnel authorized to process the Personal Data have committed to confidentiality or are under an appropriate statutory obligation of confidentiality.
• Implement appropriate technical and organizational measures to protect Personal Data against unauthorized or unlawful processing and against accidental loss, destruction, damage, theft, alteration or disclosure, as required by Article 32 of GDPR. Such measures include encryption in transit, access controls, and regular security assessments.
• Respect the conditions for engaging sub-processors: Imeld may engage third-party sub-processors (such as cloud hosting or avatar technology providers) to assist in providing the Services. Imeld will ensure any sub-processor is bound by data protection obligations equivalent to those in these Terms. A list of current sub-processors may be provided upon request. Imeld remains liable for the performance of its sub-processors with respect to your data.
• Assist you, taking into account the nature of processing and information available to us, with reasonable efforts in responding to data subject requests and fulfilling your GDPR/UK GDPR obligations (such as data protection impact assessments or consultations with supervisory authorities) related to your use of the Services. (For example, if one of your employees using the Platform asks you to delete or provide a copy of their personal data, we will assist you in fulfilling that request as needed.)
• Notify you without undue delay upon becoming aware of a confirmed Personal Data breach that affects your data within the Service, and provide you with sufficient information to meet any reporting obligations you may have.
• Upon termination or expiration of your account or at your instruction, delete or return (at your choice) the Personal Data processed on your behalf, except to the extent we are required by law to retain it or it has been archived on backup systems (in which case we will securely isolate and protect it from further processing until deletion is possible).
• Make available to you all information reasonably necessary to demonstrate compliance with these data protection obligations and allow for and contribute to audits or inspections conducted by you or an auditor mandated by you (to the extent required by law and subject to appropriate confidentiality safeguards). Typically, providing security certifications or audit reports will satisfy this obligation in order to minimize disruption to Imeld’s business.
• Data Transfers: If you are in the UK, European Union, or European Economic Area, we will ensure that any transfer of Personal Data outside of the UK/EEA is done in compliance with data protection laws. This may include using contracts based on the European Commission’s Standard Contractual Clauses or transferring data to countries deemed “adequate” by the EU/UK authorities. Details of such measures are provided in the Privacy Policy.
• User Responsibilities (Data): You are responsible for: (a) providing any required notices to data subjects (your end users or personnel) regarding the use of Imeld’s Services and the processing of Personal Data under these Terms; (b) obtaining any necessary rights and consents from individuals to whom the Personal Data relates, allowing you to use the Services and allowing Imeld to process their data (if consent is the appropriate legal basis; alternatively, ensuring you have another lawful basis like legitimate interests or contract); and (c) ensuring that your disclosure of Personal Data to Imeld is lawful. You should not input Personal Data into the Service that is not necessary for the use of the Service. If you use the Service to process Personal Data of third parties (such as your employees or students), you are solely responsible for determining the purposes and means of processing that data, and Imeld acts only as your processor. (For example, if you upload a list of your students with their names and emails to set up accounts, you need to have the right to do so and inform those students as needed; Imeld will then process that data only to operate the service for you.)
For further details on how Imeld handles Personal Data, including data we collect and process as a controller (like account registration info, usage analytics, or marketing communications), please review the Privacy Policy in the Appendix.
Confidentiality
Each party (“Receiving Party”) may have access to confidential information of the other party (“Disclosing Party”) in the course of using or providing the Services. “Confidential Information” means any non-public information, in any form, disclosed by a party that is designated as confidential or that, given the nature of the information or circumstances of disclosure, reasonably should be understood to be confidential.
For Imeld, Confidential Information includes without limitation the Services (including any software, source code, algorithms, and proprietary methods), documentation, and any pricing or commercial terms offered to you (unless these are publicly disclosed by Imeld). For you, Confidential Information includes your User Content and any business or technical information you provide to Imeld that is not public.
The Receiving Party agrees to:
• Use the Disclosing Party’s Confidential Information solely for the purpose of fulfilling its obligations or exercising its rights under these Terms.
• Not disclose or permit access to the Disclosing Party’s Confidential Information to any third party, except for its employees, contractors, or sub-processors who need to know the information for the above stated purpose and who are bound by confidentiality obligations at least as protective as those in these Terms.
• Protect the Disclosing Party’s Confidential Information with the same degree of care it uses to protect its own confidential information of similar importance, and at least with reasonable care.
Confidential Information does not include information that the Receiving Party can demonstrate: (a) is or becomes publicly available without breach of any obligation by the Receiving Party; (b) was already known to the Receiving Party without confidentiality obligations prior to disclosure by the Disclosing Party; (c) is lawfully obtained by the Receiving Party from a third party without restriction on use or disclosure (and without breach of a confidentiality obligation to the Disclosing Party); or (d) was independently developed by the Receiving Party without use of or reference to the Disclosing Party’s Confidential Information.
If the Receiving Party is compelled by law, regulation, or legal process (such as a court order or government demand) to disclose any of the Disclosing Party’s Confidential Information, it may do so provided that it gives prompt written notice to the Disclosing Party (if legally permitted) and reasonably cooperates (at the Disclosing Party’s expense) in any effort to obtain confidential treatment for the information or to limit the scope of disclosure.
The obligations in this Confidentiality section remain in effect throughout the duration of your use of the Services and for a period of at least five (5) years after termination of these Terms (or, with respect to trade secrets, for so long as such information remains a trade secret under applicable law).
Fees, Payment and Taxes
• Subscription Fees: If you subscribe to a paid plan or service, you agree to pay the fees set forth in the applicable ordering document, online signup page, or other agreement between you and Imeld. Fees may be charged on a recurring basis (e.g., monthly or annually) or as otherwise specified for your plan. All fees are due in the currency and payment schedule specified, and are exclusive of applicable taxes unless stated otherwise.
• Invoicing and Payment: Depending on your arrangement:
• Online/self-service subscriptions may require a valid payment method (such as a credit card) on file. You authorize Imeld (or our third-party payment processor) to automatically charge the subscription fees when due (e.g., on each renewal date). If we cannot charge your payment method (for instance, due to expiration or insufficient funds), we may suspend or terminate your access to the Service for non-payment after providing notice and an opportunity to update your payment information.
• Enterprise or institutional customers may be invoiced according to an order form or contract. Unless otherwise agreed in writing, invoices are payable within 30 days of the invoice date. Late payments may accrue interest at the rate of 4% per annum above the Bank of England’s base rate, or the maximum allowed by law (whichever is lower), from the due date until paid.
• Auto-Renewal: To ensure uninterrupted service, subscriptions will automatically renew at the end of each subscription term (e.g., at the end of the month or year) for an additional term of equal length, unless you cancel your subscription before the renewal date. We will charge your designated payment method for the renewal term’s fees. If pricing or terms have changed for the new term, we will notify you in advance and provide an opportunity to cancel before renewal if you do not agree to the new price or terms. For enterprise customers under a negotiated term, renewal terms may be set forth in your order or master agreement, and those terms will apply instead of this auto-renewal provision if there’s any conflict.
• Upgrades and Downgrades: You may have the option to upgrade or downgrade your subscription plan.
• If you upgrade, the change may take effect immediately, and a prorated charge may apply for the remainder of the current billing period (with the new full rate applying thereafter for future billing periods).
• If you downgrade, the change will typically take effect at the start of the next billing period to avoid interruption of service you’ve already paid for. Downgrading may result in loss of certain features or capacity that were available under your previous plan. However, Imeld will not delete your Content or data solely due to a downgrade. Some of your data or content that exceeds the limits of the downgraded plan may become inaccessible or read-only while you are on the lower-tier plan, but it will be preserved on our systems (in case you re-upgrade or request a data export). Imeld is not liable for any loss of functionality or inability to access certain data or features due to a downgrade that you initiate. We recommend exporting any data you might need that won’t be available under the downgraded plan, prior to downgrading.
• Cancellation and Refunds: You may cancel your subscription at any time through the Platform’s account settings or by notifying Imeld support (following any applicable procedure for enterprise clients). If you cancel a paid Subscription before the end of its term, except as provided in an applicable agreement or required by law, the cancellation will take effect at the end of the current billing period and you will not be entitled to a refund or credit for the remaining unused period of your subscription. For example, if you have an annual plan and you cancel halfway through the term, you will continue to have access for the remaining six months you’ve paid for, but you typically will not receive a refund for those six months. This no-refund policy for early cancellation applies unless a specific contract with you states otherwise or local law mandates a refund.
If Imeld terminates your subscription without cause (e.g., discontinuing the service as a whole, as described below) or if you terminate due to a material breach by Imeld (that Imeld fails to cure), and you have prepaid fees for a period beyond the termination date, Imeld will provide a pro-rata refund of the unused portion of your subscription. No refunds will be provided if Imeld terminates your account for cause (due to your breach of these Terms), or if you terminate without cause (outside any legal right to do so). Imeld’s goal is to be fair and transparent: fees correspond to services delivered, and we do not generally offer pro-rated refunds for unused time except in the case where we owe you one (like shutting down the service early or as required under consumer protection laws).
Statutory Rights: Nothing in the above cancellation and refund policy is intended to restrict any rights you may have under local law. If applicable law (for instance, certain consumer protection regulations or cooling-off periods) entitles you to a refund or cancellation right that is more favorable than the policy above, Imeld will comply with the law.
• Taxes: All fees are exclusive of any taxes, levies, or duties imposed by taxing authorities. You are responsible for any Value Added Tax (VAT), Goods and Services Tax (GST), sales tax, or similar taxes payable with respect to your subscription, other than taxes based on Imeld’s net income. If Imeld has the legal obligation to pay or collect taxes for which you are responsible (e.g., VAT reverse charges or sales tax in certain jurisdictions), Imeld will add such taxes to your billing amount or invoice you and you shall pay that amount, unless you provide a valid tax exemption certificate authorized by the appropriate taxing authority.
• Free Trials and Promotions: Imeld may offer free trials or promotional subscriptions for a limited period. If you are on a free trial, you may cancel at any time before the trial ends without charge. If you do not cancel by the end of the trial period, once the trial expires, your use of the Services will convert to a paid subscription and we may charge you the applicable subscription fee going forward, as disclosed when you signed up for the trial. Eligibility for free trials or promotions is at Imeld’s discretion, and we may limit such offers to prevent abuse (for example, limiting one trial per customer).
Free Trials, Pilots, and Beta Services
• Free Trials & Pilots: If you register for a free trial or a pilot evaluation of the Service (including any proof-of-concept period for enterprise evaluation), you may use the Service in accordance with these Terms for the duration of the trial or pilot period. Imeld reserves the right to limit the features or capacity during such period. Trial or pilot Services are provided “AS IS” and without warranty of any kind (we will do our best, but these are offered for evaluation). They may also be subject to additional restrictions or conditions notified to you (such as a limit on number of users or simulations). Imeld may terminate or suspend a free trial at any time with or without notice. At the end of the trial, if you do not choose to continue with a paid subscription, your access may revert to limited functionality or be disabled. Data you have input into the Service during the trial may be deleted or made inaccessible unless you transition to a paid plan (we will endeavor to notify you before deleting any trial data, and we may allow you to export data, but we cannot guarantee indefinite retention of data from unpaid trials).
• Beta Features: From time to time, Imeld may offer access to Beta features or services. These may be labeled as beta, preview, early access, or evaluation. Such Beta features are still in development and provided for testing and feedback purposes. As such, they may be incomplete or contain bugs, and Imeld makes no promises that Beta features will ever be released in a general availability form. We appreciate feedback on Beta features, which you can provide to Imeld, but we also need to impose some additional limitations for these experimental offerings:
• Provided “AS IS”: Beta features are provided as is, without warranties or service level commitments of any kind. Sections of these Terms regarding disclaimers of warranty and limitations of liability apply fully to Beta features. By their nature, beta services might be less reliable or secure, and you use them at your own risk.
• Changes and Discontinuation: We may change or discontinue Beta features at any time without notice. We may also decide not to release a Beta feature into the main Service, or we might release it in a different form (perhaps with a fee or as part of a different plan).
• Feedback Usage: Any feedback or suggestions you provide regarding Beta features may be used by Imeld to improve our products. We might not be able to address every issue, but your inputs are valued. Providing feedback on beta services does not entitle you to any compensation or any rights in the features.
• No Data Guarantee: Because Beta features are experimental, Imeld might not be able to guarantee the preservation of data processed within a Beta feature. We will try to avoid disruptions, but there is a possibility that data or content used with a Beta feature could be lost or need to be re-entered if the Beta is modified. We recommend not relying on Beta features for critical data without keeping separate backups.
Suspension and Termination
• Term of Agreement: These Terms will commence on the date you first accept them (e.g., by clicking “I agree” or by using the Service) and will remain in effect while you use the Services or until terminated as described here.
• Termination by You: You may stop using the Service at any time. If you wish to terminate/cancel your account or Subscription, you must follow the applicable procedures (for example, using the account settings on the Platform to cancel a subscription, and/or providing required notice for enterprise contracts as stated in your order). If you terminate a paid Subscription before the end of its term, except as provided in an applicable agreement or required by law, you will not be entitled to a refund for the remaining period (see Cancellation and Refunds section above for details). After cancellation, you will typically retain access until the end of the period you paid for, unless termination is due to breach as outlined below.
• Termination or Suspension by Imeld: Imeld may suspend or terminate your access to the Services (or terminate these Terms as they apply to you) under the following circumstances:
• For Cause (Breach): Imeld may immediately suspend or terminate your account if you are in material breach of these Terms (including failure to pay fees when due or violation of the Acceptable Use policy or other important rules) and, if the breach is capable of cure, you fail to cure it within 10 days after notice from Imeld. In cases of severe breach (e.g., unlawful activity, serious security threat, or flagrant infringement), Imeld may terminate or suspend without an obligation to provide a cure period (especially if required by law or to prevent harm).
• Insolvency: If you become the subject of any bankruptcy, administration, receivership, liquidation, or similar proceeding, or make an assignment for the benefit of creditors, Imeld may terminate these Terms upon written notice to you.
• Discontinuation of Service: Imeld reserves the right to discontinue offering the Services (or a portion of the Services) at any time for legitimate reasons (for example, if providing the Service becomes legally or commercially unfeasible, or if Imeld is ceasing operations). In such case, we will provide you as much notice as reasonably practicable under the circumstances, and if you have prepaid fees for a period beyond the discontinuation date, we will refund the unused portion of those fees on a pro-rata basis.
• Effects of Suspension: In the event of a suspension due to your breach or suspected breach, you remain responsible for all fees due during the suspension period (we will not extend your subscription term due to a suspension caused by your actions). You will not be entitled to any service credits or refunds for any period of suspension. Imeld may reactivate your access once the issue causing suspension is resolved, at our discretion, though we may require assurances that the issue will not recur.
• Effects of Termination: Upon termination of your account or these Terms for any reason:
• Cease Use: All rights and licenses granted to you will immediately cease. You must stop using the Services and, if applicable, uninstall any Imeld software or applications provided as part of the Service. You may not access the Platform or use the Services after the effective date of termination.
• Return of Confidential Information: If requested by the other party, each party will promptly return or destroy the other party’s Confidential Information in its possession (except that Imeld may retain your data as strictly necessary for archival, audit, or legal purposes in accordance with our data retention policy and Privacy Policy, and you may retain Imeld’s confidential documentation if required for legal compliance).
• Data Export: Imeld will make your User Content and data available for export (download) upon your request if such request is made within 30 days of termination (except in cases of termination for serious breach or unlawful conduct, where Imeld may decline to do so to the extent permitted by law). Data export may be provided in a standard format (such as JSON, CSV, or other accessible format). After 30 days following termination, Imeld may delete your content and data from active systems, and will have no obligation to retain it, except to the extent stored in backups or required to be retained by law. (Imeld will maintain any such backups or retained copies securely and in accordance with its data protection obligations.)
• Outstanding Fees: Any accrued obligations or liabilities up to the date of termination (including payment of any outstanding fees for Services provided up to termination) will survive. You will be charged (or invoiced) immediately for any unpaid use up to the termination date, and payment terms will apply.
Certain sections of these Terms that by their nature should survive termination (such as indemnities, limitations of liability, accrued rights to payment, confidentiality obligations, intellectual property provisions regarding Content and Outputs, and dispute resolution provisions) shall survive termination and continue to be in effect.
Indemnification
• Your Indemnification of Imeld: You agree to defend, indemnify, and hold harmless Imeld and its affiliates, officers, directors, employees, and agents, from and against any and all third-party claims, demands, suits, or proceedings (“Claims”), and all related liabilities, damages, losses, and expenses (including reasonable legal fees), that arise out of or relate to: (a) your or any Authorized User’s misuse of the Services or violation of these Terms; (b) any Content or data (including User Content or AI Outputs) you or your Authorized Users provide or decisions you make based on such Content; or (c) your violation of any law or the rights of a third party in connection with your use of the Services. This indemnity includes, for example, claims that User Content uploaded by you infringes a third party’s copyright, or that your use of the Platform harmed someone due to misuse.
Imeld will: (1) promptly notify you in writing of the Claim (provided that a failure to promptly notify only reduces your responsibility to the extent it prejudices your ability to defend the Claim); (2) provide you with reasonable information and cooperation in the defense and settlement of the Claim (at your expense for any out-of-pocket costs); and (3) give you sole control of the defense and settlement of the Claim, provided that any settlement that imposes any non-monetary obligation or admission of liability on Imeld requires Imeld’s prior written consent (which will not be unreasonably withheld). Imeld has the right to participate in the defense of the Claim with counsel of its own choosing at its own expense.
• Imeld’s Indemnification of You: Imeld will defend you, and indemnify and hold you harmless from any third-party Claims, and all related liabilities, damages, and expenses, alleging that the Services, as provided by Imeld and used by you in accordance with these Terms, directly infringe a third party’s patent, trademark, or copyright, or misappropriate a third party’s trade secret. If such a Claim arises, Imeld may, at its option: (i) obtain for you the right to continue using the Services; (ii) modify the Services so they are non-infringing; or (iii) if (i) and (ii) are not commercially feasible, terminate your use of the affected Service and refund any prepaid fees covering the unused portion of the term. Imeld will have no liability for any Claim of infringement or misappropriation to the extent that it arises from: (1) any Content or data provided by you or processed at your instruction; (2) your combination or use of the Services with software, services, or products provided by you or third parties (where the alleged infringement relates to such combination); or (3) your use of the Services in a manner not authorized by these Terms or the documentation.
The process for claims under this section will be the same as for your indemnification obligations: you must (1) promptly notify Imeld of the Claim; (2) allow Imeld to control the defense and settlement; and (3) cooperate with Imeld in the defense. This section states Imeld’s entire liability and your exclusive remedy for any intellectual property infringement or misappropriation claims related to the use of the Services.
Disclaimers
• As-Is Service: Imeld provides the Services on an “AS IS” and “AS AVAILABLE” basis. To the fullest extent permitted by law, Imeld disclaims all warranties, express or implied, regarding the Services and any results obtained from the Services. This includes, but is not limited to, implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade. Imeld does not guarantee that the Services will be uninterrupted, timely, secure, or error-free, or that any training results or performance improvements will meet your expectations.
• Service Levels: Unless you have a separate Service Level Agreement explicitly promising certain service performance (generally applicable only to enterprise clients under a separate contract), Imeld does not guarantee any specific uptime, performance level, or support response time under these Terms. While we strive to maintain high availability and quickly address issues, any statements about reliability or response times are goals (“Service Level Objectives”) and not binding commitments in this standard agreement. Enterprise customers with custom agreements may receive specific remedies for downtime or performance issues as set out in those agreements; for all other users, the “as is” warranty disclaimer and limitation of liability apply.
• AI/Technology Specific Disclaimers: You acknowledge that the Services involve advanced AI and machine learning technologies, which are by nature probabilistic and continually evolving. As such:
• Accuracy and Appropriateness of AI Outputs: Imeld makes no warranty that outputs or responses generated by the AI (including avatar interactions or AI-created content) will be correct, accurate, reliable, or suited to a particular purpose. AI-generated content may occasionally produce incorrect statements, omissions, or unanticipated results. You are solely responsible for verifying the accuracy and appropriateness of any outputs before using them for any decision-making, business, or educational purpose.
• Potential Bias: AI models and avatars may reflect biases or inaccuracies present in training data or algorithms. Imeld does not guarantee that the operation of AI features will be free of bias or error. We continuously work to improve our models, but you agree to use your own discretion and, where feasible, ensure human oversight especially in sensitive applications. (This ties into the Responsible Use obligations – e.g., do not blindly trust AI outputs without review.)
• Model Evolution: The AI models and systems powering the Services may be updated or changed over time to improve performance or add features. Imeld makes no guarantee that a certain outcome or behavior from the AI at one time will be reproduced in the future. Consistency of responses is not assured; historical outputs may not predict future outputs as the system learns and changes.
• Not Professional Advice: Any information or content presented by the Service (including through AI avatars or simulations) is for training, simulation, or general informational purposes only. It is not intended as professional advice, and you should not treat it as such (for example, it’s not legal, medical, financial, or human-resources advice tailored to your situation). You should not rely on any output as a substitute for professional judgment or advice from a qualified professional in the relevant field. Always consider consulting a professional when making decisions that could have significant consequences.
• Third-Party Components: Imeld does not control third-party avatar providers or other integrated services, so we disclaim any responsibility for the quality, performance, or content provided by third-party services. While we contract with these providers to meet certain standards, we cannot guarantee their services will always function error-free or be compatible with all use cases. Any downtime or issues caused by third-party components are also subject to the limitations in these Terms.
• No Other Warranties: No information or advice (oral or written) given by Imeld, its representatives, or any third-party providers shall create any warranty not expressly stated in these Terms. You assume all responsibility for the selection of the Services to achieve your intended results, and for the use and results of the Services in your applications.
• Consumer Law: If you are using the Services as a consumer (for example, not as part of a business or institution), you may have certain rights under applicable consumer protection laws that cannot be excluded or limited by contract. Nothing in these Terms is intended to limit or exclude any such statutory rights or warranties to the extent they cannot be limited or excluded. However, please note that the Services are primarily offered to businesses and institutions for professional/educational use, and by agreeing to these Terms you acknowledge that the legal remedies provided under consumer law may not apply or may be limited when you use the Service in a business context.
Limitation of Liability
To the maximum extent permitted by applicable law, and except for the specific remedies expressly identified in these Terms:
• Indirect Damages: Imeld will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, goodwill, or business interruption, arising out of or in connection with the use or inability to use the Services or the Agreement, even if advised of the possibility of such damages. This exclusion of damages includes, without limitation, any damages caused by or resulting from reliance by you on any information or output obtained from Imeld, or that result from mistakes, omissions, interruptions, deletion of files or data, errors, defects, viruses, delays in operation, or any failure of performance.
• Direct Damages Cap: Imeld’s total cumulative liability to you for all claims arising out of or related to these Terms or the Services (whether in contract, tort (including negligence), strict liability, or any other legal theory) shall not exceed the total amount of fees actually paid by you to Imeld for the Services in the twelve (12) months immediately preceding the event giving rise to the claim. If no fees have been paid (for example, during a free trial), Imeld’s liability is limited to fifty (50) GBP.
• Exceptions: The limitations and exclusions of liability in this section do not apply to: (i) your obligation to pay fees and any interest for the Services; (ii) your indemnification obligations (where you are covering Imeld’s losses to third parties); (iii) damages or liability arising from your willful misconduct or gross negligence; or (iv) any liability which cannot be excluded or limited under applicable law (such as death or personal injury caused by negligence, or fraudulent misrepresentation). Additionally, if you are a consumer, these limitations do not affect any mandatory consumer protections that apply.
• Multiple Claims: All claims and causes of action arising out of or related to the Services or these Terms shall be aggregated for purposes of the damage cap, and the existence of multiple claims or suits will not enlarge that cap. You acknowledge that Imeld has set its prices and entered into these Terms in reliance on the disclaimers and limitations of liability stated herein, which reflect an agreed allocation of risk between the parties and form an essential basis of the bargain.
Governing Law and Dispute Resolution
• Governing Law: These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles.
• Negotiation: In the event of any dispute, controversy, or claim between the parties arising out of or relating to the Services or these Terms, the parties agree to first attempt in good faith to negotiate a resolution. Either party may initiate this process by providing written notice to the other party describing the dispute and its desired outcome. Both parties shall use reasonable efforts to resolve the dispute through discussion within 30 days of such notice (or another mutually agreed period).
• Optional Arbitration: If a dispute cannot be resolved through good-faith negotiation within a reasonable period (for example, 30 days from the initial notice of dispute), the parties may mutually agree to submit the dispute to binding arbitration. Arbitration is not mandatory under these Terms, but it is an option if both sides prefer to avoid court. If both parties consent to arbitration, the arbitration will be conducted in London, UK (unless another location or a virtual/online format is agreed), in the English language, and in accordance with the rules of the London Court of International Arbitration (LCIA) or another reputable arbitration body agreed upon in writing by both parties. The arbitration shall be conducted by a single arbitrator with experience in technology contracts. The arbitrator’s award shall be final and binding on the parties and may be entered as a judgment in any court of competent jurisdiction. Each party will bear its own costs and share the arbitrator’s fees equally, unless the arbitrator decides otherwise in the award.
• Jurisdiction: Subject to the arbitration option above (which requires mutual agreement to initiate), the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter. You and Imeld each irrevocably submit to the personal jurisdiction of such courts for resolution of any such dispute that is not arbitrated. However, this does not prevent Imeld from seeking injunctive relief (see below) in any appropriate jurisdiction if necessary to protect its intellectual property or confidential information.
• Injunctive Relief: Notwithstanding the above dispute resolution terms, either party may seek interim or injunctive relief (such as a temporary restraining order or preliminary injunction) in any court of competent jurisdiction to prevent immediate and irreparable harm. For example, Imeld may go to court to stop any unauthorized use of the Services or infringement of intellectual property without first going through negotiation or arbitration, if a delay would cause harm that can’t be undone.
• Local Variations: These Terms are written for Imeld’s operations under UK law. If you are accessing the Services from outside the UK, be aware that while the core relationship is governed by UK law, you may also have certain rights or obligations under your local laws (especially regarding data protection or consumer rights). Imeld may in the future provide localized versions of these Terms or the Privacy Policy to comply with specific legal requirements in other jurisdictions as it expands globally. In the absence of such localized terms, the English version of these Terms (governed by UK law) applies. The Governing Language of these Terms is English, and any translations are for convenience only and have no legal effect; in the event of ambiguity or conflict between the English text and a translated version, the English text shall prevail.
Miscellaneous
• Entire Agreement: These Terms (including any documents incorporated by reference, such as the Privacy Policy, and any order forms or addenda between you and Imeld) constitute the entire agreement between you and Imeld regarding the Services and supersede all prior or contemporaneous agreements, understandings, and communications, whether written or oral, relating to the same subject matter. In the event of a conflict between these standard Terms and any signed master or enterprise agreement between you and Imeld, the terms of the signed agreement shall prevail to the extent of the conflict.
• Amendments: Except as otherwise provided herein (such as Imeld’s right to modify these Terms as described under “Modification of Terms”), any amendments or waivers to these Terms must be in writing and signed by an authorized representative of both parties. However, if Imeld posts an updated version of these Terms and you continue to use the Service after those changes take effect, that constitutes acceptance of the amendment as described earlier.
• Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision will be enforced to the maximum extent permissible, and the remaining provisions of these Terms will remain in full force and effect. In such an event, the parties (or the court, if applicable) shall endeavor to modify the invalid provision to closely reflect the original intent of the parties while making it valid and enforceable.
• Assignment: You may not assign or transfer these Terms, in whole or in part, without Imeld’s prior written consent, except that if you are a company, you may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of your assets, provided you give prompt written notice to Imeld and the assignee agrees in writing to be bound by these Terms. Imeld may assign or transfer these Terms (in whole or in part) freely to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of its assets or business. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties and their respective successors and permitted assigns.
• Relationship of Parties: Nothing in these Terms is intended to create a partnership, joint venture, agency, or employment relationship between you and Imeld. Each party is an independent contractor with respect to the other. Neither party has the authority to bind the other or incur obligations on the other’s behalf without the other’s prior written consent.
• Third-Party Rights: A person or entity who is not a party to these Terms (except for affiliates of Imeld, where applicable) has no right under the UK Contracts (Rights of Third Parties) Act 1999 (or equivalent laws in other jurisdictions) to enforce any term of these Terms. The parties may vary or rescind these Terms without the consent of any third party. (This means these Terms are only for the benefit of you and Imeld, and not any third-party, even if the Terms might incidentally benefit others.)
• Force Majeure: Imeld will not be liable for any failure or delay in performance of its obligations (other than payment obligations) if such failure or delay results from causes beyond its reasonable control, including but not limited to acts of God, epidemic or pandemic, war, terrorism, civil disturbances, governmental actions, labor disputes or strikes, fires, floods, earthquakes, embargoes, network or internet outages not caused by Imeld, failures or delays of Imeld’s suppliers or subcontractors (that are beyond their reasonable control), or other force majeure events. Imeld will make reasonable efforts to mitigate the effect of a force majeure event and to resume full performance as soon as feasible. If a force majeure event continues for an extended period, Imeld will communicate with you about any necessary adjustments or termination of Services.
• Notices: Imeld may provide you with notices under these Terms by: (a) email to the email address associated with your account; (b) postal mail or courier to the physical address you provided; or (c) postings within the Platform (for example, via an in-account notification). You are responsible for keeping your contact information (especially your email) current in your account profile. Notices from Imeld will be effective: (i) in the case of email, when sent (as long as Imeld did not receive an error or bounce message); (ii) in the case of postal mail, on the delivery date as confirmed by postal records or courier tracking; and (iii) in the case of platform notices, on the day you next log in and view the notice (or 2 days after posting, whichever is sooner).
Notices to Imeld should be sent to the registered address listed in the Introduction of these Terms, with a copy via email to an appropriate Imeld contact (for example, legal@imeld.ai for legal notices, or support@imeld.ai for general matters, unless a specific notice email is provided by Imeld). Notices to Imeld are effective when received and acknowledged by Imeld’s team (or 3 business days after dispatch in the case of postal mail to the correct address).
• No Waiver: No failure or delay by either party in exercising any right, power, or remedy under these Terms shall operate as a waiver of that right, power, or remedy. Any waiver to be effective must be in writing, and any single or partial exercise of any right, power, or remedy shall not preclude any other or further exercise of it or the exercise of any other right, power or remedy.
• Governing Language: These Terms are written in the English language, and the English version shall prevail. Any translations (if provided) are for convenience only and will have no legal effect.
If you have any questions about these Terms or the Services, or if you need to contact Imeld for any reason, please use the following contact information:
IMELD HOLDINGS LIMITED (Imeld)
Registered Address: Green Edge, Pyrford Road, GU22 8UQ, United Kingdom.
Email: support@imeld.ai (general inquiries) / privacy@imeld.ai (privacy-related inquiries).
Privacy Policy
Last Updated: April 2025
Imeld is committed to protecting your privacy. This Privacy Policy describes how IMELD HOLDINGS LIMITED (“Imeld”, “we”, “us”, or “our”) collects, uses, and shares personal information in connection with your use of the Imeld platform and Services. It also describes your rights and choices regarding your personal information. This Privacy Policy is part of and incorporated into Imeld’s Terms and Conditions. In case of any conflict between this Privacy Policy and the rest of the Terms, this Privacy Policy will govern matters of personal data and privacy.
By using the Services or providing us with personal information, you agree to the processing of your personal information as described in this Privacy Policy. If you do not agree with these practices, please do not use the Services or provide personal data.
1. Information We Collect
We may collect various types of information from you or about you, which broadly fall into the following categories:
• Information You Provide Directly: These are details you knowingly give us when using the Platform.
• Account and Contact Data: When you register an account or contact us (such as through a web form or support channel), we collect information such as your name, email address, phone number, organization name, job title, and other contact details.
• Profile Information: If you set up a profile, or if an administrator sets up a profile for you (in the case of enterprise/educational use), we may collect information like your display name, avatar preferences (e.g., chosen avatar character or settings), and any other information you choose to provide in your profile.
• User Content and Training Data: We collect any Content you input into the Services, including text, images, scenarios, or other data you submit for training or simulation purposes. For example, if you create a custom training scenario, the text of that scenario and any associated media or data would be collected. If you interact with a conversational avatar (e.g., in a role-play), the transcripts or logs of those interactions are collected as part of providing the service.
• Support and Feedback: If you reach out to us for support or to give feedback, we will collect the information you provide, such as the details of your request or feedback and your contact information for follow-up. This may include troubleshooting data or screenshots you send us.
• Information We Collect Automatically: When you use the Platform, we (or our service providers) automatically collect certain technical and usage information.
• Usage Data: We collect information about how you and your Authorized Users access and use the Platform. This includes log-in and log-out times, features or pages viewed and used, training modules accessed, interactions with AI avatars (e.g., number of sessions, durations, scenarios run), and other usage metrics or analytics. We may record, for example, that a particular user completed a certain training module or the choices made during a simulation, in order to provide progress reports or improve the training content.
• Device and Technical Data: We collect information about the devices and software you use to access the Services, such as your IP address, browser type, device type (e.g., laptop or smartphone), operating system, device identifiers, and approximate location (e.g., country or region based on IP). We also log certain network and connection information (like timing of requests, errors, etc.) to monitor performance and security.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information automatically. Cookies are small text files placed on your device to store data that can be recalled by the web server in the domain that placed the cookie. We might use cookies for authentication (to keep you logged in), to save your preferences, or for analytics to understand how the service is used. For more details on our use of cookies and how to manage them, see the relevant section of this Policy or our separate Cookie Policy if provided.
• Information We Collect from Third Parties: In some cases, we may obtain information about you from third-party sources.
• Organization Provided Data: If your employer, school, or another organization provides you with access to Imeld, they might give us certain information about you to set up and manage your account. For example, an employer may provide your name, work email, department, or role so we can provision an account under their enterprise subscription.
• Single Sign-On and Integrations: If you log in via a single sign-on (SSO) provider or integrate Imeld with another platform (e.g., an LMS or HR system), we might receive information from those systems (for example, confirmation of your identity, or data that you direct the other system to send to Imeld as part of an integration).
• Partners and Resellers: If you were referred to Imeld through a partner or purchased access through a reseller, we might receive basic contact information from them to set up your account.
• Public Sources: We generally do not collect personal data from public databases about individual end users, but we may collect business contact information from public sources for sales and marketing purposes related to Imeld (this would typically be relevant to L&D managers or decision makers rather than end-user trainees).
2. How We Use Your Information
Imeld uses the collected information for the following purposes:
• Providing and Improving the Services: We use data to operate the Platform and provide the Services’ functionality. This includes using personal information to set up user accounts, run the AI models (which involves processing the content you input to generate outputs), facilitate the 3D avatar interactions, and deliver training modules. We also use the data to improve the Services – for instance, analyzing usage patterns to enhance content or AI performance, fixing bugs, and developing new features. AI model improvement may involve analyzing transcripts or anonymized usage data to make our algorithms better. (If we ever use actual user-provided content to train or fine-tune AI models outside your own immediate use, we would do so in a manner consistent with data protection laws, e.g., using de-identified data or with appropriate permission. See below for more on data for improvement.)
• Customization: We might use information to personalize your experience. For example, remembering your preferences (like avatar settings or UI language) or suggesting relevant training modules based on your past usage.
• Analytics: We use aggregated and de-identified usage data to understand how our services are performing and how users engage with them. This helps us make informed decisions about product improvements and business strategies. For example, we might track how often a certain feature is used or what the average completion rate of a module is, and none of this analysis would identify individual users.
• Communication: We use contact information to send you service-related communications. These include confirmations (e.g., account creation, subscription confirmations), reminders (such as training assignments or subscription renewals), updates about changes to the Services, and important security or support messages. We may also send you newsletters or marketing communications about new features, content, or offers if you have opted-in or if allowed by applicable law (with the option to unsubscribe). If you contact us with a question or support issue, we will use your contact info to respond.
• Facilitating Transactions: If payments are involved (for paid subscriptions), we use relevant information to process those transactions. We do not store full payment card details on our own servers; that is handled by a secure payment processor, but we do store records of your subscription and payments.
• Security and Abuse Prevention: We use information (especially usage logs and device info) to monitor for suspicious or fraudulent activity, to detect violations of our Acceptable Use policy, and to protect the security and integrity of our Platform. This might include automated tools that flag unusual usage patterns that could indicate a bot or an attempted attack, as well as manual review where needed.
• Legal Compliance: We may process personal data as required to comply with applicable laws and regulations, or to respond to lawful requests or orders from law enforcement or other government authorities. We also use data to enforce our Terms and to cooperate with any legal or regulatory process (for example, retaining certain data to comply with financial record-keeping laws, or disclosing information as required by law in case of specific requests).
• Research and Development: In some cases, we may use de-identified or aggregated data derived from personal information for research, development, and statistical analysis. For example, we might aggregate training results across many users to study overall effectiveness of training methods or to publish insights (without personal details) on corporate learning trends. If we use any real user data for improving our AI models, we will strip out personal identifiers and handle it in accordance with data protection principles. In particular, if we retain training or output data that has been de-identified (i.e., no personal identifiers remain) for improving our services, we may retain that indefinitely as it no longer constitutes personal data.
3. How We Share Your Information
We will share your personal information only in the following circumstances:
• With Service Providers (Processors): Imeld uses third-party companies and individuals to facilitate our Services, provide certain features on our behalf, or perform services such as data hosting, analytics, payment processing, communications delivery, or avatar technology processing. These service providers are given access to your information only to the extent necessary to perform these tasks on our behalf and are contractually obligated to protect it and not to use it for other purposes. Examples include cloud hosting providers (to store data and run our platform), email service providers (to send verification or notification emails), and AI/3D avatar engine providers (to render virtual avatar interactions as part of the Service).
• Within Our Corporate Group: If Imeld is part of a group of related companies, we may share personal data with parent companies, subsidiaries, or affiliates for purposes consistent with this Policy (for example, if certain operations or support are handled by an affiliate). All such entities are bound to protect personal data as described herein.
• With Your Organization or Authorized Users: If you use the Service as part of an organization (e.g., your employer or school), certain data may be visible to administrators and other Authorized Users on that organization’s account. For example, an instructor or admin may see your profile information (name, email, etc.), usage reports indicating modules you completed or how often you use the platform, and content or outputs that you have created on the Platform (such as the text of scenarios you authored or transcripts of your training sessions). We facilitate such sharing as part of the Service functionality, under the direction of the organization. This allows organization administrators (like employers, training managers, or teachers) to monitor progress, provide feedback, and manage the training program. In multi-user accounts, assume that your activity and content on Imeld can be accessed by authorized admins of your organization.
• Business Transfers: If Imeld is involved in a merger, acquisition, investment, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be disclosed to an acquiring entity or other relevant third parties as part of such transaction. We will ensure any such parties are bound to respect your personal data in line with this policy, and we will notify you of any change in data control as required by law.
• Legal Compliance and Protection: We may disclose your information to courts, law enforcement, governmental authorities, or other authorized third parties if required by law or if we reasonably believe that such action is necessary to: (a) comply with a legal obligation, such as a subpoena, court order, or other mandatory request; (b) protect the rights, property, or safety of Imeld, our users, or others; (c) investigate or enforce our Terms and any other contracts; or (d) respond to an emergency situation to protect the personal safety of any person. We will carefully review each request to ensure it has a valid legal basis and scope, and will object to overly broad or unlawful requests as appropriate.
• Aggregated or De-Identified Data: We may share data that has been aggregated or de-identified (such that it cannot identify you personally) with third parties for research, marketing, analytics, or other purposes. For example, we might publish or share with a partner a statistic like “X% of learners improved their assessment scores after using Imeld for 3 months,” but only after ensuring no personal identifiers are included. Such information is not considered personal data under this Policy.
We do not sell your personal data to third parties for their own marketing or advertising purposes.
4. International Data Transfers
Imeld is based in the United Kingdom, and our servers and service providers may be located in the UK, the European Economic Area (EEA), or other countries. When you use our Services or provide information to us, your data may be transferred to and processed in countries outside of your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.
• UK/EEA Users: If you are in the UK or EEA, whenever we transfer your personal data outside of the UK/EEA, we will ensure a similar degree of protection is afforded to it by implementing appropriate safeguards. As mentioned above, this may include using Standard Contractual Clauses approved by the European Commission/UK ICO, transferring data to countries with an adequacy decision, or other lawful measures. You can contact us for more information on the specific safeguard applied to your data transfer.
• Other Regions: If you are in another jurisdiction, we will transfer data in accordance with applicable data transfer rules in your country. In all cases, we will handle your personal information securely and in accordance with this Privacy Policy.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
• If you have an account with Imeld, we will generally retain your account information while your account is active and for a reasonable period thereafter in case you decide to re-activate the Services or as needed to comply with legal obligations.
• Content and data you create on the Platform is retained while your account is active. If you or your organization deletes specific content, we will remove it from active use, but residual copies may remain in backups for a period of time (with appropriate safeguards).
• Upon termination or deletion of an account, as noted in the Terms, Imeld may retain certain data for up to 30 days to allow for data export, and may retain minimally necessary information beyond that for legal compliance (e.g., records of transactions for financial reporting, or logs for security and audit).
• In some cases, we may anonymize your data (so it can no longer be associated with you) for analytics or service improvement, in which case we may retain that information indefinitely without further notice.
6. Your Rights and Choices
Depending on your jurisdiction and the context of processing, you may have certain rights regarding your personal data. These rights may include:
• Access and Portability: You have the right to request a copy of the personal data we hold about you and to request supporting information explaining how the data is used. This is sometimes known as a Subject Access Request. For data that you provided to us and that we process by automated means, you may have the right to request it in a structured, commonly used, machine-readable format, or to have it transmitted to another provider.
• Rectification: You have the right to request that we correct any inaccuracies or incomplete personal data we hold about you. You can also update most basic account information by logging into your Imeld account and editing your profile or settings.
• Erasure (Right to be Forgotten): You have the right to request that we delete your personal data in certain circumstances, for example if it’s no longer necessary for the purposes collected, or if you withdraw consent (where consent was the basis) and we have no other legal basis to continue processing. Note that this right is not absolute – sometimes we may need to retain certain information for legal reasons as described above.
• Restriction of Processing: You have the right to ask us to suspend the processing of your personal data in certain scenarios – for instance, if you contest the accuracy of the data, you can request we pause processing until it is verified or corrected.
• Objection to Processing: You have the right to object to our processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have a right to object if we were processing your data for direct marketing (which we do not do without consent).
• Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw consent at any time. For example, if you opted in to receive marketing emails, you can opt out at any time by using the unsubscribe link or contacting us. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it may not affect processing that is not based on consent (e.g., processing under a different legal basis).
• Non-Discrimination: Imeld will not discriminate against users for exercising any privacy rights. For instance, if you choose to exercise your data access or deletion rights, we will not deny you services or provide a lower quality of service solely because of that choice. (However, please note that deletion of certain data might affect our ability to provide the service if that data was necessary – in such cases we will inform you of any impact.)
To exercise any of these rights, please contact us at privacy@imeld.ai. We may need to verify your identity before fulfilling certain requests (to ensure that we don’t disclose data to an unauthorized person). We will respond to your request within the timeframe required by applicable law (generally within one month for UK/EEA requests, with the possibility of extension for complex requests). If we cannot fulfill your request (for example, if a deletion request conflicts with a legal obligation), we will inform you of the reasons, subject to any legal restrictions.
7. Security
Imeld takes security seriously. We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (e.g., using TLS for our website), access controls to personal data (so only staff who need it can access it), regular security assessments, and ongoing monitoring for potential vulnerabilities and attacks.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. It is important that you also play a role in keeping your information safe: choose a strong password for your Imeld account and do not share it. If you suspect any unauthorized access to your account or any security breach, please let us know immediately.
8. Children’s Privacy
As noted in the Terms, the Services are not directed to children under 18, and we do not knowingly collect personal data from children under 18 without appropriate consent or authorization. If the Services are being used in an educational context that involves minors (for instance, a university using Imeld with students who are 18 or older), it is generally the responsibility of the institution to ensure appropriate consent if needed.
If we learn that we have inadvertently collected personal data from a child under 16 without proper consent, we will take steps to delete that information as soon as possible. If you believe that a child under 18 (or the relevant minimum age in your jurisdiction) may have provided us personal data without consent, please contact us so that we can investigate and take appropriate action.
9. Third-Party Websites
Our Platform may contain links to other websites or services that are not owned or controlled by Imeld (for example, links to external resources or a single sign-on service). This Privacy Policy does not apply to those third-party sites or services. If you click on a third-party link or integrate with a third-party service, any data collected by that third party is governed by their privacy policy. We encourage you to read the privacy policies of every site or service you visit or use.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. If we make material changes, we will notify you by email (if you have provided one) or by prominently posting a notice within the Platform or on our website, prior to the change becoming effective. The “Last Updated” date at the top of this Privacy Policy indicates when the latest changes were made.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Services after any update to this Privacy Policy will constitute your acknowledgment of the changes and agreement to be bound by the terms of the updated policy.
11. Contact Information and Complaints
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: info@imeld.ai
Postal Mail: Privacy Officer, IMELD HOLDINGS LIMITED, Green Edge, Pyrford Road, GU22 8UQ, United Kingdom.
We will address your inquiries and requests promptly and work to resolve any concerns you may have.
If you are in the UK or EU and believe that we have not processed your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with a Supervisory Authority. In the UK, this would be the Information Commissioner’s Office (ICO). In the EU, you can contact your local Data Protection Authority. We would, however, appreciate the chance to address your concerns directly before you approach a regulator, so please consider reaching out to us first.
Content in this website, all materials, products and documentation are copyright © 2025 IMELD HOLDINGS LIMITED
Thank you for reading our Terms and Privacy Policy. We value your trust and are committed to providing a secure, compliant, and useful service.
End of Terms and Conditions / Privacy Policy Document